WE ARE SYRACUSE
A billboard series that focused on the people, businesses, and organizations that are positively influencing the Syracuse community.
Client Project | UX Design | Graphic Design | Project Management
2 Week design period | 9-month execution
Winter 2014 – Spring 2015
Team: Tiffany Soohoo
ROLE & RESPONSIBILITIES
Co-Director & Co-Designer
Responsible for the creative direction of nine billboards, conducted interviews with over 20 participants & managed a team of 6 people. Create files for final print production.
OUR OBJECTIVE
Design a nine-month billboard series that promotes the local people, places, and organizations that are positively contributing to the Syracuse, New York community.
ABOUT WE ARE SYRACUSE
A 9-month billboard series situated in downtown Syracuse, New York that rotates monthly based on a theme that embodies the Syracuse community with the goal of highlighting local businesses. Each billboard showcases participants alongside an online counterpart that shares the participant's story.
PROJECT TIMELINE
BEHIND THE SCENES
Photos showcasing our journalistic endeavors, we interviewed over 60 participants over the course of 9 months.
We got to know the people in the community as well spread the word about the programs and organizations.
ONLINE COMPONENT
In addition to the billboards, we created an online page where people can view the profiles of the participants and learn more about our participant's initiatives.
BILLBOARD
THE 9 MONTH SERIES
