PEARED
Peared is an app that allows for easy communication between local farmers and restaurants to source local food.
UX Design | App Development | Graphic Design
4 week group project – Spring 2015
Syracuse, New York
Team: Erol Ozcelik
Click HERE to view entire process book
ROLE & RESPONSIBILITIES
Visual & UX Designer
Tasked with developing visual branding and app interface that catered to our user needs. Created wireframes and conducted user testing sessions for the continuous development of the app.
PROJECT OVERVIEW
FOCAL QUESTION
How can the relationship between farmers and restaurants improve to create local trade within a community?
“The government estimates that supermarkets lose $15 billion each year in unsold fruits and vegetables alone. ”
RESEARCH PHASE
Our group interviewed two entrepreneurs in the food industry and discussed their ways of sourcing foods in their local community.
RESEARCH & DEVELOPMENT PHASE
After interviewing businesses, chefs and farmers we started identifying user needs and wireframing our app design and subsequently testing navigation points during our user testing sessions.
BRAND IDENTITY
& GRAPHIC DESIGN
Knowing that both farmers and restaurateurs required a simple user experience and visual design, we used easily to read typefaces and icons to communicate functions. The app design color scheme was inspired by the harvest season.
